If you’re in the writing business or considering going into the writing business, you need clients. Of course you want to have a lot of clients. However, if they’re all difficult then it can be frustrating. No one wants to work for rude or unappreciative clients.
On the other hand, a line-up of dream clients can be ideal. Finding dream clients isn’t always easy, but here are a few ideas to help you find clients you’ll enjoy working with.
Network, Network, Network (Online and Offline)
Networking builds businesses. Do it correctly and you can build a Rolodex full of great clients. Online networking involves connecting in a number of ways. Social networking is a great place to start. You’re likely already using social networks to connect with friends and family. Why not use it to connect with potential clients? Join groups that represent your writing interests. For example, if you write for the pet industry then connect with pet related groups. Participate in the group, comment on posts and get involved.
Commenting on blogs and participating in industry chat rooms and forums is another way to network online.
Offline, you can join local groups and associations. For example, join your local chamber of commerce and small business administration. Join community groups, participate in get-togethers or you can even host meetings and teach a class.
Ask for Referrals
Ask your favorite clients for referrals. Consider offering them a discount or a credit for each new client they send you. Clients that come from referrals tend to be good clients. If you’re uncomfortable asking for referrals consider creating a referral program. Your clients can join it if they are interested.
Visit Job Boards
Job boards may not always be the best starting point, but they can provide you with the opportunity to thoroughly research a client and project before you apply for the job. This extra information can help you weed out the clients you’re not interested in working with.
Finally, before you begin searching for great clients, consider taking some time to define exactly what a great client is for you. Is it a person who pays well? Is it someone who is easy to work with? Is it someone who is easy to communicate with? What are your priorities? Write them down and then start searching for clients who fit the bill.
Once you have a number of great clients, go above and beyond the call of duty. Give them extras and offer discounts. Always strive to deliver quality products and services. Make sure your clients know you appreciate them. They’ll not only stick with you longer, they’ll refer you to others. It’s a very rewarding way to build a business.
Have patience when seeking ideal clients. It takes a little time and effort, but it definitely pays off in the long run.
To your success!



I’m sure we have many reasons for being writers, but one of the best thing to me is: I can do things simply because I want to.













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