Be Yourself. Be Different. Which Is It and What Gives?
Posted on May 16, 2012 | By Patti Stafford | 7 responses
More and more successful marketers are telling you to be yourself, but they also tell you to be different. It can sound like a contradiction, and in some ways it may be. But, being you IS different. There is no one out there that’s just like you. That automatically makes you different. So, how can you also BE different? Do you find this “being different” thing as elusive as I do? Or maybe I just look too hard?
The only thing I can do is present things like I would present them and hopefully that makes me different. I’ve struggled with this blog for quite awhile. Yes, my own damn blog. (yes, I used the word damn.)You would think it would be simple. It’s Patti Stafford. That’s who I am, but yet, the blog struggles. Why? Because “they” have told me I need to be pick a topic, I need to be an expert and build a target audience. Well, I AM an expert. I’m an expert at being Patti Stafford. She’s full of questions, has very few answers in a lot of things and a lot of answers in a few things.
“They” say you/I should answer questions on the blog. What if I have more questions than answers? Why can’t I just ask questions and maybe a gazillion other people have the same questions and they need to feel like they aren’t alone. They need a place where they can say, “Hey, I have the same questions and the same struggles. I’m so glad I’m not alone in this.” People need that too.
Tiffany Dow has been talking about this a lot lately too. I haven’t let many comments at her blog, because it would turn into a blog post. And, I wanted to share it here.
The truth is, I’m all over the place. I don’t have a specialty (except being me.) Some days I’m into list building, some days it’s salesmanship, some days it’s marketing and some days I’m just a writer with my head stuck in a computer screen. There’s nothing in online business or marketing that’s jumped out, grabbed me by the throat and said, “This is it. This is you. This is what you have to do.” You know what? I’m fine with that. I’m fine with that all day long. The only time I’m not fine with that is when “they” tell me I shouldn’t be fine with that. I need a niche, a field of expertise. Blah! I’ll just be me and post what I want. I hope it helps someone or gives them a laugh or helps them not feel so alone, but I have to be the only expert I can be, and that’s being me.
If you’re struggling to find your niche and your specialty, I have a solution. You be you. I’ll be me. Let’s see if we can’t rock this online world with awesomely cool, real people. (Yes, I do still use words like awesomely cool…but that’s another story from another book I was reading the other day.)
There is one quote I love:
“Don’t ask what the world needs. Ask what makes you come alive, and go do that. Because what the world needs is people who have come alive.” ~ Howard Thurman
Will this lead to great success or great failure? I don’t know, but it sure beats the heck out of trying to be someone I’m not. If being the real me doesn’t win you over, being a fake me sure won’t do it. The same goes for you.
What are your thoughts? I’d love to hear your comments or your struggles. If you’re subscribed by email and don’t feel like you want to follow my many directions, I completely understand. There’s an unsubscribe button somewhere. ;)
You can also read my last blog post and see that these things have been on my mind for quite some time: Complacency, Direction, Playing Small, Playing Business